Coco Veda and IJM Singapore launch partnership to fight child exploitation online

Coco Veda and IJM Singapore have launched a partnership to fund prevention efforts against online sexual exploitation of children in the Philippines. The initiative channels proceeds from wellness gift sets into child protection, community education and early intervention work.

Why it matters: - The partnership ties consumer spending to child protection work in the Philippines, where online sexual exploitation of children remains a major risk. - Proceeds from Coco Veda’s LiveWell wellness gift sets will help fund efforts to strengthen systems that protect children from online sexual abuse and exploitation. - The initiative is designed to support prevention, not just response, by backing community-based safeguards and education.

What happened: - Coco Veda, a Singapore wellness social enterprise, and IJM Singapore launched a strategic partnership focused on preventing online sexual exploitation of children in the Philippines. - The announcement came as IJM Philippines marked 25 years of protecting children from exploitation. - The partnership turns Coco Veda’s wellness gifting into a fundraising channel for survivor-centred impact and child protection.

The details: - A portion of sales from Coco Veda LiveWell gift sets will go to IJM’s work in the Philippines. - The collaboration combines Coco Veda’s ethical, farm-to-consumer wellness products with IJM’s experience in justice systems and child protection. - The partners plan to pilot community-based initiatives in the Philippines focused on online safety education and OSEC awareness. - The pilot work also includes community reporting and early intervention pathways. - The partnership will engage families and local stakeholders to help build safer environments for children. - Ms Rae Lee, executive director of IJM Singapore, said no single organisation can end violence against children alone and that sustainable protection requires collective action and strong partnerships. - A Coco Veda spokesperson said the social enterprise’s reach is small but partnership amplifies it, and hopes the effort encourages other businesses to take part. - Organizations and individuals can support the initiative through corporate and seasonal gifting via Coco Veda LiveWell gift sets. - Support is also available through direct or matched giving campaigns. - The partners are seeking participants for piloting community-based initiatives in the Philippines and for co-developing prevention initiatives. - More information is available through the Coco Veda LiveWell partnership page. - The partnership was featured on MoneyFM 89.3’s Saturday Mornings with Glenn van Zutphen, with a segment on stopping violence and human trafficking. - Coco Veda can be reached at impactpartnerships@cocoveda.sg. - IJM Singapore can be reached at contactijmsg@ijm.org.

Between the lines: - The partnership reflects a broader shift toward impact-linked commerce, where routine purchases help finance social protection efforts. - The focus on prevention and community reporting suggests the partners want to intervene before exploitation escalates. - The collaboration also gives Coco Veda a way to extend its farm-to-consumer model into measurable social impact.

What's next: - Coco Veda and IJM Singapore will look to pilot the community-based prevention initiatives in the Philippines. - The partners are seeking corporate, seasonal and direct-giving support to expand the program. - Additional organisations may join as co-developers or supporters of prevention work.

The bottom line: - The partnership uses wellness gifting to fund practical anti-exploitation work, with prevention, reporting and community education at the center.